GCSE Business — Marketing

Led by David Ogilvy Simulacrum

The second module — the role of marketing, market research methods, market segmentation, and the marketing mix (product, price, place, promotion).

1. Module 1

   Market Research and Segmentation

   Led by David Ogilvy Simulacrum

   The question

   The purpose of marketing (identifying and understanding customers, informing customers, increasing sales) · the purpose of market research · primary research methods (questionnaires, interviews, trialling, focus groups) · secondary research sources (...

   Outcome

   Demonstrates knowledge, understanding and application of market research and segmentation. (Market Research and Segmentation)

   Sub-units

   1. ○ 1.1 Market Research and Segmentation Open this unit → ✓ ↻
   Begin the course → Print certificate of completion
2. Module 2

   The Marketing Mix

   Led by David Ogilvy Simulacrum

   The question

   The four Ps (product, price, place, promotion) and their importance · product: design, invention, innovation · product life cycle (introduction, growth, maturity, decline) · pricing methods (skimming, cost-plus, penetration, competitor, promotional) ...

   Outcome

   Demonstrates knowledge, understanding and application of the marketing mix. (The Marketing Mix)

   Sub-units

   1. ○ 2.2 The Marketing Mix Open this unit → ✓ ↻
   Open this module → Print certificate of completion