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Psychology
The mind examined from both the inside and the outside.
Who is Who in this Department ☞
Foundations of Psychology

Where the discipline began — the first laboratories, the first attempts to make a science of mind and of peoples.

Psychoanalysis & the Unconscious

The depth tradition — the unconscious, the inner world, and the therapies built upon them.

Behaviourism & Learning

Behaviour as the proper object of study — conditioning, reinforcement, and learning by observation.

Cognitive Psychology

The mind as an information processor — memory, attention, and the reconstruction of experience.

Developmental Psychology

How the mind grows — cognition, language, attachment, and the bond between infant and caregiver.

Social Psychology & Personality

The individual among others — obedience, the power of the situation, and the measurement of personality.

Humanistic & Clinical Psychology

Meaning, growth, and the therapeutic relationship — and the cognitive turn in treating distress.

NLP & Experiential Therapies

The three therapeutic traditions that were modelled to create Neuro-Linguistic Programming, and the modelling system itself.

Cognitive Behaviour Therapy

The main approaches within the CBT tradition — from Beck's original cognitive therapy through the third-wave developments.

Research Methods & Measurement

The design of investigations and the statistics that let data speak.

Student Services

Pastoral support for members of the Universitas.

Collective Irrationality, Crowd Psychology & Media

Converse with
Charles-Marie Gustave Le Bon Simulacrum
The individual, when absorbed into a crowd, becomes a DIFFERENT BEING. He is no
1841–1931
Converse with
Elias Canetti Simulacrum
Le Bon looks at the crowd from OUTSIDE — the doctor examining a patient. I look
1905–1994
Converse with
Edward Louis Bernays Simulacrum
Le Bon described how crowds are led. Freud explained WHY — through unconscious d
1891–1995
Converse with
Daniel Kahneman Simulacrum
Le Bon said the crowd is irrational. I say: the INDIVIDUAL is irrational. The cr
1934–2024
Converse with
Herbert Alexander Simon Simulacrum
Economics assumes rational agents who maximise utility with perfect information.
1916–2001
Converse with
Cialdinian Influence Simulacrum
Bernays was a genius of intuition. I turned intuition into SCIENCE. There are se
Contemporary
Converse with
Solomon Eliot Asch Simulacrum
I showed people three lines. One of them OBVIOUSLY matched a standard. The answe
1907–1996