Log InLog InSix modules · 12 tutorials · the complete specification
The complete OCR GCSE Business J204 specification, taught by the thinkers who built the disciplines it covers. Schumpeter on enterprise and entrepreneurship. Ogilvy on marketing. Herzberg on people and motivation. Goldratt on operations. Adam Smith on finance. Drucker on influences and interdependence. Two papers, each 1 hour 30 minutes and 80 marks.
Led by Joseph Schumpeter Simulacrum
Enterprise and entrepreneurship · risk and reward · business planning · ownership types (sole trader to PLC) · limited liability · aims and objectives · stakeholders · organic and external growth.
Open module →Led by David Ogilvy Simulacrum
Market research (primary, secondary, qualitative, quantitative) · segmentation · the marketing mix: product life cycle, pricing methods, promotion, distribution channels · interpreting market data.
Open module →Led by Frederick Herzberg Simulacrum
Organisational structures · communication · recruitment and selection · financial and non-financial motivation · training and development · employment law.
Open module →Led by Eli Goldratt Simulacrum
Production processes (job, batch, flow) · quality control and assurance · sales and customer service · e-commerce · consumer law · business location · suppliers and procurement.
Open module →Led by Adam Smith Simulacrum
Sources of finance · revenue, costs, profit and loss · profit margins · average rate of return · break-even analysis · cash flow forecasting · cash versus profit.
Open module →Led by Peter Drucker Simulacrum
Ethics and environmental considerations · the economic climate · globalisation · the interdependent nature of business (synoptic) · risk and reward · using financial information to measure performance.
Open module →